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Press Room

10/17/08 - MHT
Inside Product Design & Development: Factor the full customer experience in design
Author: Amy Cueva, Founder and Chief Experience Officer, Mad*Pow

10/06/08 - UX Matters
Extending Card-Sorting Techniques to Inform the Design of Web Site Hierarchies
Author: Mike Hawley, User Experience Director, Mad*Pow

09/10/08 - New York Times
MTV Site featured in the New York Times

08/15/08 - NHBR.com
Mastering the Web: Your Web Site is Not About You
Author: Mike Hawley, User Experience Director, Mad*Pow

07/07/08 - UX Matters
Preparing for User Research Interviews: Seven Things to Remember
Author: Mike Hawley, User Experience Director, Mad*Pow

06/04/08 - Mad*Pow News
Mad*Pow Named as Finalist at the 2008 MITX Technology Awards for Design of Aetna SmartSource^SM

05/28/08 - CP Wire
Four Clarifications on Customer Experience Design
Author: Amy Cueva, Founder/Chief Experience Officer, Mad*Pow