Executive Team

Will Powley
Chief Creative Officer
Will is the creative visionary behind Mad*Pow. He utilizes his extensive background in design and live motion graphics to give life to every client engagement. Will is responsible for building what will prove to be an appropriate and effective team to exceed client expectations. He embraces the client relationship and serves as the primary point of contact. He develops and manages the budget, timeline and scope of each project while overseeing and ensuring top quality creative deliverables.

Amy Cueva
Chief Experience Officer
Amy is the logic and reason behind Mad*Pow. She combines her analytical capabilities, intuition, creativity, and common sense with an extensive background in user experience, interface design, information architecture and usability to deliver success on client objectives. She has developed and evolved the Mad*Pow proprietary user centered design process as the vehicle to facilitate the business intelligence, research, analysis and strategy required to create leading edge user experiences.