User Experience Definition

During this phase we conduct the research and analysis necessary to visualize and design a user experience that meets the needs of the target audience and achieves business goals.

Research & Analysis Process:

- Detail target user personas

- Conduct user interviews and contextual research

- Perform heuristic and competitive analysis

- Author recommendations report and UX Definition

Directional Interface Design Process:

- Identify and analyze task flows

- Create information architecture

- Design interface paradigms

- Conduct usability testing

- Design wireframes of key screens