Insights

• Consumer Decisions in a Social World
  In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
• 5 Ways to Be Persuasive in Your UX Work
  In your work as a UX professional, do you ever find that you need to convince people that the team should follow a user-centered design process? Do you need to convince stakeholders they should do user research? To be successful as a UX professional, you need to know how to be persuasive.
• Service Design: Setting The Stage For The Consummate Experience
  Mention service design to your UX colleagues and you may find yourself unwittingly engaged in a game of Buzzword Bingo. Whether you call it “service design,” “holistic design,” “multi-channel experience design” or...