Mad*Pow - Timberland Ad Archive │ Mad*Pow Results

Project Team

Amy Cueva Executives
Leadership Team
Experience Design
Visual Design

Will Powley Executives
Leadership Team
Experience Design
Visual Design

The Timberland Company is one of the largest global lifestyle brands in the world. They manufacture and sell quality outdoor lifestyle footwear, garments and accessories.

Timberland has run national and global advertising campaigns since 1978. Years of advertising was being archived in print format and stored in such a way that it was hard to dig through volumes of magazines to reference past campaigns. Timberland came to us with a challenge: develop an interactive flash timeline for their ad campaign history.

Timberland partnered with us to create a digital archive of past campaigns which would allow any user to view past work quickly and easily. The digital archive also needed to be dynamic so that new campaigns could be added in the future.

We created multiple navigation systems to allow users to navigate the digital archive with ease. Drop down lists, visual scrolling timelines, with real physics and simple link structures were used to make the piece both fun and entertaining. We also utilized XML to allow for easy image and copy updates.

We provided an engaging interactive design that allows for any user within the Timberland organization to find past ad campaigns quickly and easily.

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.