Sophos.com

Sophos, a security vendor that provides business-grade protection services, first released encryption and antivirus products almost thirty years ago. Today, the firm protects more than 100 million business users in 150 countries. They needed a re-designed website that would be more user-friendly while also reinforcing a new brand identity.

We partnered with Sophos on every aspect of the website project: from researching user requirements to creating the information architecture to designing the entire site based on Sophos' new brand identity. Through a series of in-depth workshops with all departments at Sophos, extensive testing efforts, and even a bit of role-playing, Mad*Pow ensured the website would not only meet – but exceed – the customer’s expectations. This project was a perfect example of how we blend the “art” of website design with the “business” of brand marketing and the “science” of software development.

The final result was a website that performs as intuitively as Sophos’ products, seamlessly matching corporate goals with customer requirements.

Cleanly designed, with a welcoming feel and a logical presentation of data, the Sophos website attracts new customers and re-engages longtime partners.
Insights
  • Consumer Decisions in a Social World
    In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
  • 5 Steps To Designing A Better Health Care System
    The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
  • Defining A Social Commerce Strategy
    Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.
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