Mad*Pow - SheZoom Community Website │ Mad*Pow Results

Project Team

Amanda Rotondo Experience Design

Amy Cueva Executives
Leadership Team
Experience Design
Visual Design

Buck Beaudoin Leadership Team
Visual Design

Chris Mellette Visual Design

Mike Woodard Visual Design
Development

Online community and interactive social experience

SheZoom founder Stacey Artandi had a vision – a uniquely interactive, woman-focused web site. An online community that used video technology to allow “experts” and ordinary women to exchange opinions and ideas. Our expertise in experience design, social media strategy and visual design made us a natural choice for SheZoom.

Our assignment was clear: craft a community that would thrive and build a site that was sophisticated enough for power-users without turning off those who were less tech-savvy. Competitive reviews and heuristic analysis told us what was already out there. Onsite vision and user persona workshops, user research, and surveys told us what women wished was out there.

From our initial recommendations report to our information architecture and wireframes, a foundation for the ground-breaking community and social networking site grew. And then we unleashed our design mojo: defining the SheZoom brand and corporate identity, developing a style guide and color palette, and offering design support to their development team.

The result: When SheZoom launched, its founders were thrilled. The site’s clean design, compelling content, and easy-to-use video tools made it a stand-out in an otherwise cluttered field of community sites.

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.