Mad*Pow - McGraw-Hill │ Mad*Pow Results

Project Team

Amy Cueva Executives
Leadership Team
Experience Design
Visual Design

Will Powley Executives
Leadership Team
Experience Design
Visual Design

McGraw-Hill has been a leader in providing high quality information and analysis across global markets for more than a century. We partnered with lead agency, Historicus, Inc. to create a visually stunning and easy to use eLearning experience for McGraw- Hill which serves as a supplement to their American History text book.

The interface allows students to browse and research the primary sources used to author their higher education textbooks. The experience is immersive and experiential in nature. Through rich media and a robust interaction, students walk away with a deeper level of understanding of the material. They are provided with the ability to annotate documents, form arguments, and collaborate with other students.

The tool enabled McGraw Hill to achieve a point of competitive differentiation in the text book marketplace and positioned the company as innovators. In addition, students cite that it makes their learning experience more interesting and effective.

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.