Mad*Pow - MTV Engine Room │ Mad*Pow Results

Project Team

Amy Cueva Executives
Leadership Team
Experience Design
Visual Design

Digital artists from around the world showcase their talents.

MTV Engine Room was the first-ever digital art reality show. It was a seven-week series aired in 2008 sponsored by MTV, mtvU and Hewlett Packard. It was a competition of talented digital artists from around the world who were seeking to demonstrate their digital artistic talents. The winners received cash, technology products and bragging rights.

We were asked to apply our expertise to architect the strategy and flow of the website. We worked with NYC partner Ultra 16 to create the Engine Room website, where artists upload their work and viewers can watch episodes, view team bios, meet the judges and learn more about the HP equipment the teams used during their creative events. A recent New York Times article referred to the project as "Like 'The Real World,' With More Computers."

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.