Mad*Pow - CBS Microsite │ Mad*Pow Results

Project Team

Andrew Klein Visual Design

Buck Beaudoin Leadership Team
Visual Design

Chris Mellette Visual Design

Mike Woodard Visual Design
Development

Morgan Campbell Visual Design
Development

With the dawn of the recent online video marketing medium, CBS Television Distribution (CTD) realized that showcasing program sponsor's products through on-air vignettes has an enormous potential to build brand loyalty by driving users to promotional websites that offer product information and brand sponsored contests.

They came to us seeking expertise in creating brand consistency, strong messaging, and an easy to use interface, and wanted us to deliver timely content updates in a channel that demands immediate delivery.

CTD turned to us for our marketing expertise, timeliness, and ability to leverage user research to create a relevant and easy to use online experience. Throughout the project we conducted stakeholder interviews and user research which helped inform our delivery of task flows, information architecture, conceptual wireframes, visual design, marketing messaging and strategy.

This Microsite provides visitors with timely and relevant product information, Eucerin brand consistency, and cutting-edge video content that encapsulates what will become over 80 of Eucerin’s on-air vignettes through an easy to use online experience.

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.