Mad*Pow - Autodesk Help │ Mad*Pow Results

Project Team

Andrew Klein Visual Design

Buck Beaudoin Leadership Team
Visual Design

Michael Hawley Executives
Leadership Team
Experience Design
Visual Design

An application with an easy to use help resource.

Autodesk partnered with us to create a unified vision for the integration and navigation of product help across hundreds of Autodesk Software Applications.

Autodesk wanted the content to be easy to update. They also wanted to allow the creation of user generated content, including multimedia (video and audio.) In addition they wanted to be able to measure the traffic and learn about user behaviors via analytics.

Our experience designers held stakeholder interviews, conducted technical evaluations, and reviewed existing research. We also conducted up-front user research and competitive analysis indicating that their target audiences had developed familiarity with a Windows-based local help file. Knowing that, we were able to design a product that was seamlessly brought to web, without alienating the user. We created and tested multiple conceptual designs, ultimately delivering design specification and interaction documents, as well as a visual library of assets.

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.