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<p><em>A Research Interview Technique for Uncovering Core Values</em><br />
<br />
Michael Hawley, SVP, Director of Experience</p>
<p>A number of my previous Research That Works columns on UXmatters have focused on semi-structured user research techniques. My interest in these techniques stems from my desire to get the most out of my time<br />
with research participants and to leverage foundational work from other disciplines to gain unique insights for user experience design. With this in mind, a colleague of mine recommended...</p>

Laddering: Interview Technique

Author: Michael Hawley
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A Research Interview Technique for Uncovering Core Values

Michael Hawley, SVP, Director of Experience

A number of my previous Research That Works columns on UXmatters have focused on semi-structured user research techniques. My interest in these techniques stems from my desire to get the most out of my time
with research participants and to leverage foundational work from other disciplines to gain unique insights for user experience design. With this in mind, a colleague of mine recommended...

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