Mad*Pow - Interaction Design │ Mad*Pow Insights

<em>Shopping is Social<br />
</em><br />
Dustin DiTommaso, Experience Design Director<br />
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior. This behavior loop is so ingrained in our daily routines that we barely notice its presence. When we need to purchase something we are unfamiliar with, we consult our friends and family for advice. When we’ve made a personally meaningful purchase we writhe with the want to tell others about it.

Defining A Social Commerce Strategy

Author: Dustin DiTommaso
Industry:

Shopping is Social

Dustin DiTommaso, Experience Design Director
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior. This behavior loop is so ingrained in our daily routines that we barely notice its presence. When we need to purchase something we are unfamiliar with, we consult our friends and family for advice. When we’ve made a personally meaningful purchase we writhe with the want to tell others about it.

Download PDF

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.