Mad*Pow - Considering the Customer Experience in Design

Considering the Customer Experience in Design

Author: Amy Cueva
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Contemplating all possible touch points to optimize your audience’s interactions.

Amy Cueva, Founder, Chief Experience Officer

Every day, you keep or lose customers because of what may seem like insignificant experiences they have with your company. Consider the numerous touch points and channels that represent opportunities to interact with your brand. What type of experience will your customers have today? Will their loyalty be cemented because of a helpful customer service call, or will a frustrating online experience drive them into the arms of a competitor...

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.