Our talented staff creates content for national publications like UX Matters and Intranets Magazine. We are constantly striving to provide the public with sound usability advice and innovative design ideas to cement our standing as thought leaders in our industry.

<em>Article Published on fastcodesign.com<br />
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Devorah Klein, PhDPrincipal; Human Centered Design, Continuum<br />
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</em>If you want to know what’s ailing the U.S. health care system, just ask the person next to you. Chances are, she’ll have a personal horror story to share about outlandish costs, inaccessibility of care, the regulations strangle on innovation, the battery of tests that physicians order out of fear of lawsuits, and on and on. The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting these problems and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.

5 Steps To Designing A Better Health Care System

Author:
Industry: Healthcare, Technology

Article Published on fastcodesign.com

Devorah Klein, PhDPrincipal; Human Centered Design, Continuum

If you want to know what’s ailing the U.S. health care system, just ask the person next to you. Chances a ...

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<em>Article Published on uxmatters.com<br />
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Chief Design Officer, Michael Hawley</em><br />
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If you are a UX leader or the lead designer on a team, it’s likely that part of your job is helping other designers improve their skills. Fortunately, there is a wide variety of resources on the concepts and methods of experience design, information architecture, user research, and related disciplines that you can leverage in educating other designers on the fundamentals of user-centered design. However, fundamentals are just the start. In addition to understanding academic principles, good designers have mastered the soft skills relating to design. They know how to channel their creative energy, they understand how to work with others, they are effective at presenting their work, and so on. As a UX Manager or Director, coaching designers on these softer skills can be a challenge.

Coaching Experience Designers

Author: Michael Hawley
Industry:

Article Published on uxmatters.com

Chief Design Officer, Michael Hawley

If you are a UX leader or the lead designer on a team, it’s likely that part of your job is helping other designers improve their ski ...

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The Customer Journey Map

Author: Paul Kahn
Industry:

Article published on servicedesigntools.org

Paul Kahn, Experience Design Director

The customer journey map is an oriented graph that describes the journey of a user by representing the different touchpo ...

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<em>Article Published on uxmatters.com<br />
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Chief Design Officer, Michael Hawley<br />
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In your work as a UX professional, do you ever find that you need to convince people that the team should follow a user-centered design process? Do you need to convince stakeholders they should do user research? To be successful as a UX professional, you need to know how to be persuasive.

5 Ways to Be Persuasive in Your UX Work

Author: Michael Hawley
Industry:

Article Published on uxmatters.com

Chief Design Officer, Michael Hawley

In your work as a UX professional, do you ever find that you need to convince people that the team should follow a user-centered design pro ...

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<em>Article Published on uxmag.com</em><br />
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Experience Director, Megan Grocki <br />
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Mention service design to your UX colleagues and you may find yourself unwittingly engaged in a game of Buzzword Bingo. Whether you call it “service design,” “holistic design,” “multi-channel experience design” or...<br />
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Service Design: Setting The Stage For The Consummate Experience

Author: Megan Grocki
Industry:

Article Published on uxmag.com

Experience Director, Megan Grocki

Mention service design to your UX colleagues and you may find yourself unwittingly engaged in a game of Buzzword Bingo. Whether you call it &ldqu ...

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<em>Article Published on uxmag.com</em><br />
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Experience Director, Megan Grocki <br />
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We're consumers in a media-driven world. And, as such, we've grown used to product placement, telemarketing, "advertorials," and celebrity endorsements. We like football, but we love Super Bowl ads. And we know there's no shame in choking up over a credit card commercial. But treat us like just another "consumer segment," and...<br />

A Designer and a Marketer Walk Into a Bar...

Author: Megan Grocki
Industry:

Article Published on uxmag.com

Experience Director, Megan Grocki

We're consumers in a media-driven world. And, as such, we've grown used to product placement, telemarketing, "advertorials," and cel ...

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Considering the Customer Experience in Design

Author: Amy Cueva
Industry:

Contemplating all possible touch points to optimize your audience’s interactions.

Amy Cueva, Founder, Chief Experience Officer

Every day, you keep or lose customers because of what may seem like insignificant exper ...

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<p><em>Article Published on UXMatters.com</em><br />
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Michael Hawley, SVP, Director of Experience</p>
<p>There is a trend among some in the UX community to take the U out of UX and refer to our discipline simply as experience design. One reason for this change in terminology is that it lets us talk about a specific target audience in terms that resonate with business stakeholders more than the...</p>

Design Research Methods for Experience Design

Author: Michael Hawley
Industry:

Article Published on UXMatters.com

Michael Hawley, SVP, Director of Experience

There is a trend among some in the UX community to take the U out of UX and refer to our discipline simply as experience design. One rea ...

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<p><em>Taken from January 2009 issue of Intranets Magazine.</em><br />
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Amy Cueva, Founder and Chief Experience Officer<br />
Michael Hawley, SVP and User Experience Director<br />
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According to Etienne Wenger, one of the leading thinkers in the space, "Communities of practice are groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly." ...</p>

Developing Communities of Practice

Author: Amy Cueva, Michael Hawley
Industry:

Taken from January 2009 issue of Intranets Magazine.

Amy Cueva, Founder and Chief Experience Officer
Michael Hawley, SVP and User Experience Director

According to Etienne Wenger, one of the leading thi ...

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<em><br />
A Case Study Published on UXMatters.com</em><br />
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Author: Mike Hawley, SVP, Director of User Experience<br />
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In the design process we follow at my company, Mad*Pow Media Solutions, once we have defined the conceptual direction and content strategy for a given design and refined our design approach through user research and iterative usability testing, we start applying visual design. Generally, we take a key screen whose structure and functionality we have finalized—for example, a layout for a home page...

Rapid Desirability Testing

Author: Michael Hawley
Industry:

A Case Study Published on UXMatters.com

Author: Mike Hawley, SVP, Director of User Experience

In the design process we follow at my company, Mad*Pow Media Solutions, once we have defined the conceptual d ...

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.