Insights

• Consumer Decisions in a Social World
  In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
• 5 Steps To Designing A Better Health Care System
  The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
• Defining A Social Commerce Strategy
  Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.