Mad*Pow - Mad*Pow Wins For Design Of ESPN Events Wrap Up Website At The 15th Annual Webby Awards

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Mad*Pow Wins For Design Of ESPN Events Wrap Up Website At The 15th Annual Webby Awards

April 15, 2011

PORTSMOUTH, N.H., April 15, 2011

Mad*Pow announced that it was selected as an Honoree in the Event category at the 15th Annual Webby Awards. Mad*Pow was recognized for their work on ESPN Events Wrap Up Web site, espneventwrapups.com. The 15th Annual Webby Awards received nearly 10,000 entries with fewer than 10 percent of the entries distinguished as an Official Honoree. The Webby Awards are the Internet’s most respected symbol of success.

"If you want to check the pulse of popular culture, look no further than this year's Webby Awards nominees," said David-Michel Davies, Executive Director of The Webby Awards. "Over the past year, the nominees have dominated conversation, entertained us, changed how we work and play, and fueled our imaginations."

ESPN selected Mad*Pow when they needed to revamp their Event Wrap-ups Portal site along with several event microsites. The sites were created to communicate with and engage ESPN’s advertising sponsors. Account Executives at ESPN wanted to create an online experience that would resonate with prospective event sponsors and generate a buzz for the advertisers before, during and after an event. The end result was an exceptional online experience that was steeped in user research and audience understanding. Taking into consideration stakeholder goals, Mad*Pow conducted extensive user interviews, gaining awareness of why sponsors would visit the site and what they wanted to do when they go there.

Emerging with a revolutionary new information architecture, or site structure, Mad*Pow was able to design a high impact site which ESPN sales executives were proud to share with event sponsors. The highly interactive site reflects the brand strength of ESPN in the form of an engaging, modern and accessible experience. Behind all the sizzle and glamour of the site’s aesthetics were flash elements and a fully integrated content management system. Doing the heavy lifting on the development front was long-time Mad*Pow partner, the Atom Group.

“They were delighted with the results, saying that it was leaps and bounds better than previous sites specifically in terms of the “wow” experience and intuitive navigation,” states Will Powley, chief creative officer and founder of Mad*Pow. “These new sites will help the event marketing and sales team retain lucrative relationships with their sponsors and advertisers.”

About The Webby Awards:
Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile and apps. Established in 1996, the 14th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Expression; AOL; YouTube; Pepsi; Aquent; Yahoo!; HP; Sony Electronics; .CO; Corbis Images; Rackspace Hosting; Motorola; Southwest Airlines; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; Museum of the Moving Image; Behance; Business Insider; Time Out New York; paidContent and The Guardian.

About Mad*Pow
Mad*Pow is an experience design agency based in Portsmouth, NH. The company merges the science of human factors with the art of digital design to deliver powerful interactions that help clients increase customer satisfaction, improve conversion, maximize retention, and cut costs. The company’s services include e-business strategy, user research and analysis, interaction design, visual design, and interactive media production. Mad*Pow works with global industry leaders, including, ESPN, Bank of America, Timberland, McKesson, and Intuit. For more information, please contact Josh Corringham at 603.387.8307 or josh@madpow.net or visit www.madpow.net.

Contact Information:
Kelly Cioe
Whalen Public & Media Relations
O. 603-436-2347
C. 207-441-5624

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