Mad*Pow - Digital Agency │ Mad*Pow Company

Founded 2000 by:
Will Powley & Amy Cueva

Employees:
50 and growing

Sample Industries:
Technology - Google

Insurance - Aetna

Consumer - Timberland

Software - Intuit

Education - McGraw Hill

Healthcare - McKesson

Hospitality - Starwood

Waste Management - WM

Broadcast - ESPN

Energy - Irving

Core Services:

eBusiness Strategy

Experience Design

Interface Design

Information Architecture

Task Flow Analysis

User Research

Market Research

Competitive Analysis

Usability Consulting

Visual Design

Interactive Media

Copywriting

Front End Development

Application & Portal Development

Press

Mad*Pow Wins For Design Of ESPN Events Wrap Up Website At The 15th Annual Webby Awards
Fifteenth Annual Webby Awards Recognizes Excellence for Web Site Design, Functionality, and Usability
Healthcare Experience Design Conference
Conference that brings together healthcare thought leaders, product developers and design implementers.
Mad*Pow on The NH Today Show

There’s a reason why Google, ESPN, Monster, and Aetna have chosen us. We understand the value of optimizing a customer’s experience. We know that creating effective digital interactions can differentiate you from competitors.

Whether your objectives are conversion, retention, or simply satisfying user needs, we excel in merging the science of human factors with the art of digital design to achieve business results.

We call it research-inspired design, and we do it every day.

What's Happening
Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting the ultimate cocktail party at the next big International industry event, the latest news and events are posted here. Learn More +

Careers
We offer our staff challenging projects with great brands and awesome benefits that include: flex-time, extended company holidays, summer Fridays, health and dental care, profit sharing and a generous retirement account contribution. Learn More +

Charity
While servicing our Industry-Leading client list, we find small amounts of downtime. We choose to volunteer that downtime producing goal oriented and usable experiences for non-profits, in addition to supporting them financially and as volunteers. Learn More +

Clients

Aetna
Autodesk
Brigham & Women's Hospital
Brooks Automation
CBS
Cleveland Clinic
Constant Contact
Demandware
Dweeber
ESPN
Google
Humana
IDEXX
Irving
McGraw Hill

McKesson
Mercer
Monster
MTV
NETC
New England Journal of Medicine
Putnam
PVT Solar
Seaport
Shezoom
Starwood
Timberland
Variety
Waste Management
ZoneAlarm

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Ways to Be Persuasive in Your UX Work
In your work as a UX professional, do you ever find that you need to convince people that the team should follow a user-centered design process? Do you need to convince stakeholders they should do user research? To be successful as a UX professional, you need to know how to be persuasive.
Service Design: Setting The Stage For The Consummate Experience
Mention service design to your UX colleagues and you may find yourself unwittingly engaged in a game of Buzzword Bingo. Whether you call it “service design,” “holistic design,” “multi-channel experience design” or...